Newsletters
September 2008
A Note From The Albers Team
Welcome to our inagural issue of the Albers, Inc. newsletter. We want to thank all of you for the great support we've had launching our company. Here is a link to our photos from our local launch event. Thanks to all who came out and celebrated with us!
How and When to use Albers
Albers, Inc. offers our services in a form that fits most company’s marketing needs and budget - we are flexible and adaptable. Our specialties are focused on helping our clients increase their success through marketing. To find out how we can help you, visit our services section on our website.
Marketing Tip: Marketing in a Down Ecomomy
The first thing businesses usually cut when budgets are tight are their marketing and advertising budgets. To those of us in marketing, we know that is the LAST thing you should cut when business is bad. However, it can be a challenge to convince clients, higher ups, those in control of the budget, or even to justify marketing expenses for your own business. However, there is a real upside to investing in marketing when the economy is down. In fact, it can be a very savvy move.
There have been many studies that have examined recessions since the Great Depression. Here is just a sampling of what they have shown: Businesses that invested more in marketing in a down market realized a 4.3% increase in their ROI Advertising aggressively during recessions not only increases sales but it also increases profits, and at a far greater rate than those firms that cut back.
Upcoming Speaking Engagements
Terri Albers Griffin, President of Albers, Inc. will be speaking at the following events:
- September 25, 2008
DFW American Marketing Association (AMA) Luncheon
12:00-1:00pm, Fort Worth Club, Fort Worth, TX
Keynote Topic: Overcoming the Challenges and Finding the Opportunities in Technology Marketing For more details: www.dfwama.com
- October 23, 2008
International Symposium for Personal and Commercial Spaceflight (ISPCS) Las Cruces, NM, New Mexico Farm and Ranch Museum
Panel Topic: Positioning for Profit: Developing Business for Spaceports For more detail on this event visit: http://spacegrant.nmsu.edu/ispcs/
Vendor Showcase
In each newsletter we will highlight one of our vendor partners. In this editon we are highlighting Elevation Exhibits in an interview with Jim Burke, Founder and President.
Jim Burke and his team are a joy to work with. Jim has a reputation for straight-up business and great design work. He has always exceeded our expectations and allowed us to create unique and fun experiences on the trade show floow, Terri Albers Griffin, President, Albers Inc.
Jim Burke founded Elevation Exhibits in April 2008 with a 100,000 square foot design and manufacturing facility, however, this is not Jim's first experience with this industry. Jim was an owner of Planview Exhibits for 7 years and has been designing award-winning trade show exhibitions for over 15 years.
To read the rest of the article and our interview with Jim, click here.