Albers

"Tracy Venters is a superb writer and market-development manager with many years of experience working in realms from telecommunications to software to consumer products. She has a wealth of knowledge seemingly unsurpassed in many technology fields, and is an absolute joy to work with.”

Loring Wirbel
Director
Market Intelligence Unit
EE Times

Articles & Whitepapers

10 Tips for Effective B2B Email Marketing
Email Marketing is fast becoming one of the leading forms of marketing. According to Jupiter Research, spending on email marketing will reach $1.1 billion in 2010, growing at a compound annual growth rate (CAGR) of 4.5 percent. If your marketing plan does not include email marketing, it should. Even if you are already using email marketing, there may be ways to increase its effectiveness. This article covers 10 tips to help you implement an effective email marketing strategy. You can download the full whitepaper here.